Sponsors for starting a business from scratch. How to find sponsors to start a business

Investment in an operating taxi business. Guaranteed income from 24% without risk!See more details on our photos in the ad! After viewing, be sure to call! We will answer all your questions! There are 3 investment programs to choose from.

💪 Yield from 24% to 130% per annum with a guarantee.

💥We pay dividends weekly! 👌First payout in 18 days!

❗❗You can start with any capital ❗❗

👍 Call and come to our office at a convenient time for you! We work from 09:00 to 21:00 seven days a week.

⭐️In connection with the expansion of Taxi 515, we offer you to become an investor (mortgagor) and receive income from the first month. We invite partners from Moscow, the Moscow region and any regions of Russia to the Taxi 515 taxi company, specializing in profitable, well-established taxi car rental business.

🚕 Briefly about our company:

1. We have been working since 2010 in the taxi market

2. We have 150 vehicles in our fleet and it is constantly growing.

3. Own dispatch service

4. We specialize in corporate orders

5. Our clients are legal entities and individuals.

🚀 You get: from 24% on the capital invested in a ready-made business with 100% collateral in the form of cars or real estate registered in your name.

👉 Your Guarantees when working with us:

✅ We always take all the risks, we conclude an agreement. 📑

✅ Our company has been on the market since 2010, 9 years of experience in the field of non-bank operational financing against liquid collateral.

✅ Best conditions (up to 30% per annum without risk. Up to 80% per annum with risks)

✅ The best opportunities (3 different investment programs, any combination is possible)

✅ We carry out a full cycle from the moment of entry of money to the moment of exit.

✅ By entering our ready-made business, you get the opportunity to scale your investments as you gain practical experience from our cooperation.

✅ We undertake to provide full legal support for transactions and control timely payments.

We love cars! (we always control the condition of the car and take responsible drivers, only 30% of 100% of candidates receive approval)

✅ The car is always in your possession, in all investment projects and throughout the entire term of the contract.

✅ Savings when buying a car up to 15% of the market value, due to competent selection

✅ We protect your investments (The company has a strong own security service.)

✅ For you, we draw up an individual financial program, depending on the type and size of your investments.

Additional Information:

💥 Anyone can become a partner, from 500,000 rubles.

💥 We will help you, if necessary, to sell a car or property

😏 See all our offers in the Avito Milliton store

To do this, go to our profile.

☎️ CALL / WRITE here or WhatsApp! ☎️

Whoever you are: an athlete, a scientist or a startup, no matter what step you are in the social hierarchy, the search for a sponsor who can significantly bring you closer to your goal is available to absolutely everyone. It's no secret that in the capitalist world nothing happens for nothing. In order to find a sponsor, your guardian angel in the business world, you need to offer him something in return. However, this process is time-consuming, requires a special return from those in need of investment, and the search itself has a number of pitfalls. For all people starting their own business, the answer to the question of how to find sponsors will soon become less mysterious.

Relationship between sponsor and sponsored

At the first stages, it all looks simple, you just need to provide your services to the company in exchange for some benefits, but it only seems so trivial at first glance. In exchange for the initial capital received, you grant your patron the right to use the fruits of your thinking, your opportunities in the most promising, in his opinion, type of activity. In addition, having received a lucrative contract, the user of capital will be forced to fulfill a number of additional obligations. The purpose of this approach is a kind of symbiosis - mutually beneficial coexistence based on getting from each subject what the opposite subject wants, and vice versa. For example, you get various products, necessary software, various kinds of insurance, and the sponsor you found for the business expects returns from you, its dividends, interest from the money invested in you, but this is not always expressed in monetary terms. In most cases, these are your ideas, talents, the fruits of your human capital, formed over the years of life. In any case, you need to sell part of yourself based on the company's marketing demand, and if you have nothing to offer, then the target audience is chosen incorrectly.

Sponsor Information

Demonstrating your abilities in a particular area will help solve the problem of how to find sponsors, as well as partners for this project as an additional source of ideas that can adjust your project for modern business. It is worth remembering that patrons always pursue their goals, and it doesn’t matter what you ask them in return. Sponsors want to know that the group of people they support have common ideas, directions of movement, so knowing this, you can adapt to the selection criteria. In the modern world, time is much more important than money, because even the value of GDP is subject to a period of time equal to one year, which indicates the importance of this parameter in the economy and business. Knowing ahead of time who you can and can't reach out to will save a lot of this precious resource. It is most logical to start looking with local investors, which can reduce transaction costs. If a company has not previously worked with projects like yours, then the possibility of financing is minimal. And there is no need to go around in a roundabout way, trying to establish connections, you must clearly define the vision of your future philanthropist.

Start of negotiations

Once a company has been selected, or you already know where to find a sponsor, try to start negotiations. It is best to first contact the marketing director, and if there is no such position in the company, then try to establish contact with the head himself.

Patrons

It is worth remembering that philanthropic companies sometimes have sponsorship managers, and there are also entire product development departments that promote the company's products to the market through advertising. If you have the opportunity to speak on television, then these departments will be interested in sponsorship injections in you, and by doing so you provide them with a passive demonstration of the company's products or services, which is done by famous football players who appear at press conferences with aluminum cans from Coca -Cola", then from "Pepsi".

The right presentation is the key to success

When the stage with the investor is passed, the potential sponsor of the project should be aware of the main goals of your idea, plans for the future, the idea of ​​​​your own capabilities, as well as the benefit of the philanthropist received in the future as your startup is supported. But more details a little later, and now we will talk about the process of the performance itself. The presentation must follow the "10-20-30" rule. This means that you need to show 10 slides in 30 font for 20 minutes of presentation, of which only 5 are allotted for your presentation, and the remaining 15 minutes for answering questions. Remember that the time it takes to prepare a presentation speech is inversely proportional to the time it takes to present your idea to an investor. You will need to demonstrate your public speaking skills as best you can. Competent half ensures the passage of the idea to the sponsor basket.

Project Presentation Plan

Now about what should be in the presentation. Attracting sponsors begins with the justification of the project. At this stage, it is most logical to provide a description of your capabilities and abilities, including a resume. If yes, then you can provide your previous successes, as well as plans for the future with a possible demonstration of a video file, which will help you save nerves in the office of a potential partner, because no matter who you are, there will be excitement. Then you need to justify the benefits that the sponsor will receive from your cooperation with him. Imagine that you are the founder of a large video hosting site that millions of network users visit every day, so the company from which you want to receive funding will promote their products on your site using advertising, and you will begin to receive your margin from this. Next, you can present the existing alternatives for obtaining benefits for you. It can be insurance, cash, transportation costs, wages and so on. If, in your project, the philanthropist has additional opportunities in his head from a deal with you, then this is the basis for further fruitful cooperation. Let's imagine that your volleyball team is so successful that it goes to the World Cup, what a sin not to take advantage of the investor, so the more your project can attract viewers, the higher the probability of funding your idea.

What and how to ask

Another helper in how to find a sponsor for a business will be the right questions, so you need to know what to ask. Never use the "hit the bull in the head" tactic. Try to be flexible with real data. In this case, the expression "cunning as a fox" is most welcome. It is foolish to expect millions of dollars from a patron, especially when it is not known whether your proposal meets your own needs. In this regard, carefully study the history of the sponsorship of the company in order to know what to ask for in return. It is best to ask for something that costs nothing for the company, and this depends on the specialization of the organization itself.

Possibility of loss of funding

Do not forget that you can both find sponsors and lose them. All donors are different. Everyone has their own goals and expectations that you will need to justify. You must have some common interests with him in a joint business. Accordingly, you need to constantly adjust your actions if you really need an investor. If you are a very famous and influential person, then relations with sponsors are based on your authority, because this allows them to have additional income, but as soon as your fame begins to fade into oblivion, then the NVP from your cooperation with investors will approach zero, which can destroy your contacts with them. Remember, after closing the deal, you are the personification of their firm, so you need to match the image in which the money was invested. It is also worth remembering that if your project, which was originally social in nature, suddenly turns into a commercial project, then the image that corresponded to the views of society will also be shaken. Do not refuse the company's offers to participate in various promotions, it is beneficial for both of you.

Errors in the sponsor-sponsor relationship

It is good if the cooperation between you and the sponsor is mutually beneficial. However, finding a sponsor to make this equality a reality is very difficult. In most cases, the advantage of one side will outweigh the other. At the moment, there is no way to accurately assess the effectiveness of the project for both parties, so it is extremely difficult to calculate the losses and benefits. Consider the private causes of non-receipt of investment. Firstly, when all the requirements of the patron were not taken into account when drawing up the business plan, which could lead to the termination of cooperation. Secondly, if during the presentation it turns out that you are considering various forms of funding, this indicates that you do not know what you want. Thirdly, your actions must be interconnected with all subjects of your project activities. And there are many such examples, so it is enough to be a responsible person.

conclusions

In conclusion, it is worth recalling that sponsorship is not advertising, as it is only an engine of trade. By entering into an agreement, you will advertise the company's trademark. Remember how to properly enter into a dialogue with a future partner, how to negotiate, and also do not forget what place the presentation is given at this stage. If you are asking for something from a patron, then let it be something that he can easily say goodbye to, and this requires good preliminary awareness. Always look for a way to compromise and live up to the expectations placed on you. If you follow the guidelines outlined here, the question of how to find sponsors becomes less vague.


Finding a sponsor among relatives and friends is the first thing that comes to mind. Indeed, this option is one of the easiest. In addition, relatives can support your enterprise at the stage of its inception - serious investors are unlikely to be interested in bare ideas. At the same time, it is much easier to negotiate with friends and relatives than with strangers, and the conditions for investing funds that you can eventually receive will be much softer and more convenient for a novice entrepreneur.

Nevertheless, it should be borne in mind that if the business fails, and it will not be possible to immediately return their money to relatives, the relationship will be hopelessly damaged. And if the venture, on the contrary, turns out to be successful, investors may be unhappy with the too small percentage that they will receive from your business.

Entrepreneurs

Potential business sponsors are other entrepreneurs. When opening a business from scratch, it is worth analyzing the market and identifying enterprises operating in related fields. For example, if you are going into the production of cinder blocks or bricks, you can contact the owners of construction businesses - many of them will certainly be interested in the opportunity to buy material at a reduced price in exchange for a small investment.

Banks

Contrary to popular belief, banks are engaged not only in lending, but also in investing, so it is quite possible to look for a sponsor in this area. However, it is worth bearing in mind that in most cases, banks will not consider a project at the inception stage.- financial and credit organizations prefer to invest in reliable stable projects, and refuse to invest in risky enterprises, which, in fact, are any businesses at the stage of preliminary preparation.

Venture funds

Venture funds are investment funds that specialize in working with start-ups and risky ventures. This makes them ideal for finding sponsors during the start-up phase of an enterprise. If your business plan is interesting to them, you may well get good funding. Nevertheless, it should be borne in mind that venture funds often offer rather tough conditions - they are forced to do this precisely because of their participation in high-risk projects, some of which do not pay off.

State

State can also act as an investor in an enterprise if the business you are planning to start, one way or another, affects the interests of the authorities. For example, if your future enterprise will be engaged in activities that are among the priorities for the region, or if it will supply such an enterprise with any resources. Also, the authorities often invest in enterprises that provide certain services to the population.

Private investors

Private investors- these are people who have money and earn money by managing this capital. Many of them may be interested in your project for one reason or another, so it makes sense to offer them a business plan. The easiest way to do this is within the framework of the business program of a conference, exhibition, congress, convention or other major event. By the way, within the framework of such events, it is possible to establish contacts with other potential sponsors - they are visited by representatives of venture funds, and representatives of banks, and businessmen, and government officials. officials.

Business incubators

Business incubators are special organizations that specialize in supporting start-up entrepreneurs at all stages of enterprise development, from the formation of an idea to its commercialization. As a rule, business incubators attract investments from large investors and reinvest these funds in promising small enterprises.


In the Internet

You can also search for a sponsor on the Internet: there are many specialized resources, bringing together potential investors, where you can find a sponsor for almost any project. Here are some of the more popular ones:

  • http://vse-investory.ru
  • http://www.investclub.ru
  • http://www.investor.ru

It should be borne in mind that there are many such portals on the Internet, and no one can vouch for the honesty of these resources, and even more so for the individual people who work there, so you should be careful and beware of scammers.

As you can see, finding money for a business is not as difficult as it seems. The main thing is a well-thought-out business plan, confidence, and willingness to work hard.

Decide what you are looking for. Before you start looking for a rich man, you must know what you are looking for. This will help you narrow down your search and define your requirements right from the start. You can make a list of those qualities that you would like to see in your man, and a second list in which you indicate what he should pay. There is nothing to be ashamed of - after all, he is a "sponsor".

  • Decide what kind of "sponsor" you are looking for. Someone under forty or over fifty? Should he be divorced, dating many girls, or married? Do you want to be with someone who will spend a lot of time with you, or just with a man who will take you somewhere for the weekend?
  • Decide what you want from the "daddy". Some girls only need to pay the apartment - a few hundred dollars a week in exchange for their company, fun and lovemaking. Or do you want to be taken to expensive restaurants, taken on holidays to exotic countries and invited to fashionable and exclusive events?
  • Browse sites for "sponsors". Don't be shy - if you are looking for a "sponsor" then you will need to register on the "daddy" site. The most popular English-language sites for finding a "sponsor" are SeekingArrangement.com, WhatsYourPrice.com, Sugardaddie.com, and mutualarrangements.com. Such sites will help you to communicate your expectations and easily find men who are looking for similar relationships. You can also use the services of marriage agencies.

    • Be clear about your intentions. Let the men know what kind of relationship you are looking for.
    • Post photos that grab attention without being too provocative. Men should consider you sexy, but take you seriously.
    • Talk about what you have to offer. Don't get hung up on what you need, but let men know that you are fun, interesting, mysterious, or have a good time.
  • Browse regular dating sites. If you are embarrassed to register on traditional dating sites in order to look for a “sponsor” there or do not want to directly state your goals, you can browse several sites to find a man who will give you money and send gifts.

    • You can use filters to find the right man, for example, query by salary or profession.
    • You can also research the man's profile to see if he is right for you - if he talks about expensive hobbies, such as yachts or traveling, is well-dressed and has great taste, he can become your "sponsor".
    • You also need to know what a man is looking for - whether he sees a woman as his equal or wants to give her gifts in exchange for her company.
  • Ask your friends. Don't be afraid to ask your friends if they have someone rich in mind. You can ask it in other words so that it is not so awkward. It is quite possible that at least one of your friends will have a rich man who wants to take care of someone. If you let them know who you need, the perfect man will soon be found.

    • Ask your friends to set you up on a date and be honest about your requirements. You don't need a date with a person who is looking for a soul mate if you are looking for a sponsor.
  • Go to places where you can find rich men. If you are embarrassed to look for a man online or ask your friends for a date with a sponsor, you can go out and hunt him. Take your friends to a bar or restaurant in a prestigious area and attract the attention of a grown and rich man.

    • You can go to places with rich men alone. You can take the girls to one of those resorts where rich men spend their holidays and look at them there.
    • When you are looking for a man, dress nicely, but not too provocatively. You need men to take you seriously, not see you as a one night stand. Your relationship with the "daddy" should last much longer - long enough for you to get everything you want.
    • Visit cultural places where rich men tend to go, such as museums, the opera, or art galleries. If a gallery or museum has a special event, like a cocktail party, go there and don't go unnoticed.
  • Starting any business requires money. When you organize your business, the first thing you need to decide is the issue of financing. One way to do this is to find a sponsor. This form of cooperation is mutually beneficial - you receive money and develop your business as planned, and sponsors profit from powerful advertising of their brand.

    In this article you will read:

    • Who are sponsors and why are they needed?
    • Where to find a sponsor
    • How to attract a sponsor to your project
    • What documents do you need to provide to the sponsor?
    • What does a sponsor want from working with you?

    Where to find a sponsor: the most "fishy" places

    Who is a sponsor? This is an individual or an enterprise that financially helps a particular company or entrepreneur, and receives certain benefits for this. Assistance can be expressed in the provision of finance, materials, production facilities, inventory.

    Check your partners urgently!

    Do you know that tax authorities during verification can cling to any suspicious fact about the counterparty? Therefore, it is very important to check those with whom you work. Today, you can get information about your partner's past checks for free, and most importantly, get a list of detected violations!

    An enterprise partnering with a sponsor associates itself with its business image, advertises it and gives it access to its own target audience.

    How to find a sponsor for a business is the main issue that worries aspiring entrepreneurs. Due to the lack of information, they do not know who exactly can act in this role and how to find the right contacts. A popular way to solve problems is to contact special organizations that professionally look for sponsors for small and medium-sized businesses: business incubators, technology parks, investment funds.

    If you decide to go down this path, you need to know that it is very important to properly design a presentation in order to “hook” potential sponsors. Therefore, you need to write about what may be of interest to them, for example, pay attention not to the details of the manufacturing process, but tell more about the end result and benefits of your project.

    It is necessary to present your project attractive and indicate that cooperation as a sponsor with you on it will be mutually beneficial.

    In business circles, events are now very popular, the holding of which is grouped by individual industries - exhibitions, seminars, forums. You can also meet potential sponsors there.

    The Internet space offers many portals, sites and services in social networks dedicated to business topics. It is enough to enter requests such as "find a sponsor in Moscow", "site to find a sponsor", etc. The Internet is a convenient meeting place for potential sponsors and partners, where each party provides information about themselves and their projects. To find the right sponsor options for your business, find those who work in your field in the list, read the summary for each of them.

    Sometimes relatives, relatives or friends give money for starting a business and its development. But this type of friendly sponsorship is possible only when a novice entrepreneur needs not very large sums.

    Once you have selected an investor firm, find out if it works as a sponsor for other companies. If it does not have previous work experience on similar projects, most likely the company is just starting out in this area and does not have a lot of knowledge and skills in investing.

    If you would like to be a sponsor

    Viktor Novochenko, Marketing Director of CJSC Trading House ZIL, Moscow

    If you want to be a sponsor, make sure you are given the opportunity to work directly with the consumers you are interested in. It is imperative to request information about the target audience from the project organizers and analyze them. If this is not done, the essence of sponsorship may be distorted, and you will waste time and money. For a serious business, such miscalculations are unacceptable.

    How to find a sponsor and get what you want: step by step instructions

    Step One: Begin Negotiations

    If you decide to find a sponsor to start a business, select the right company and arrange negotiations with it. In order for the event to have a result, it is better to conduct them with the head or his deputy for marketing (or for PR), if the company's hierarchy provides for such positions. Firms that actively work as sponsors usually have dedicated managers in this area.

    Step Two: Presentation

    First of all, future sponsors need to be interested in your project. To do this, let them know how supporting your business will allow them to expand their customer base and promote your product or service to a large new audience of consumers.

    To demonstrate the transparency of the relationship, give sponsors a full description of future work. Tell us about all the nuances associated with the development of your project, about future results and the prospects that investment in your company gives. The more information you provide, the more confidence you will gain from sponsors.

    A rather difficult situation when you want to find a sponsor for an area in which you yourself do not yet have much experience (you are going to manufacture and sell something that you have not encountered before). Future philanthropists need to show that their participation in the project is guaranteed to be profitable, investing money in your project is safe and reasonable, and the advantages in the long term are undeniable. To win the trust of sponsors and achieve the desired effect in negotiations, demonstrate confidence in your own abilities and the success of the company. This is where presentation and persuasion skills come in handy.

    Step Three: Defense

    If you offer an investor cooperation, do not expect him to immediately agree to work together. Your “I want to find a sponsor” will run into many arguments from his side, explaining the motives for unwillingness to cooperate. It is advisable to analyze the possible reasons for the refusal and think over explanations, provide for possible options for the development of the conversation, calculate what pros and cons the sponsor will see in your project and use it - in a word, you need to be flexible and maneuverable in negotiations. In addition, you will need excellent public speaking skills and equipment.

    Step Four: Maintenance

    How can you discreetly make sure that a potential sponsor has fully considered your cooperation proposal, and learn about his further intentions in this direction? Face-to-face meetings will be most effective, rather than formal e-mails and phone calls.

    What is the first thing a sponsor pays attention to?

    Usually investors don't literally ask about all the details of the project they are going to invest in, but there are a few questions that are of interest to most sponsors of small and medium-sized businesses.

    Area of ​​activity. Those who want to invest in your company, of course, want to know what exactly you do. Many sponsors have excellent intuition and are able to quickly understand how successful an investment in a particular area will be. Therefore, it is worth paying attention to the possibilities of the niche in which you plan to work.

    Persons involved. Your motto should be: "I want to find a sponsor - I provide myself with the best personnel." Future investors may ask what specialists will work for you, as small and medium-sized businesses have to be flexible, make sometimes ambiguous and unusual decisions, it will be a plus that among your employees there are qualified people with awards and experience. The chances of getting an agreement that a potential sponsor will sign a cooperation agreement will increase if you attract as employees and partners those people whose names are popular in the desired field.

    Timing of net profit. It is obvious that sponsors want to recoup their investments as soon as possible. Few of them will agree to finance an event that will bring profit only after a few years. Therefore, you should hurry up with getting the first income from your project.

    Why do you need a sponsor too?

    Your sponsor needs you to:

    1) Form a positive public opinion. If you are thinking about how to find a sponsor and what benefits of your cooperation should be indicated in negotiations with him, give the following argument: by agreeing to participate in sponsorship, the philanthropist demonstrates to the audience that it is interested in social issues and solving public problems, organizing events, city events .

    2) Advertise your products and services. Sponsorship agreements provide that the company receiving it must advertise the sponsor. This type of advertising is often more effective than traditional media placement.

    3) Expand markets and stimulate sales. How to find sponsors and convince them of the need for cooperation? Communicate that well-organized advertising can sway participants in favor of the goods and services of the event sponsor. Another argument: sponsorship allows a wide presentation of the company's new product.

    4) Attract Western investors. If an enterprise wants to be attractive to Western investors, it should pay attention to active social activities. This can be done through sponsorship participation in community events.

    5) Establish communications. You can find a sponsor by telling a potential philanthropist about the benefits of sponsorship participation in various events to form a positive image of the company at all levels - from local to international. External communications at the same time contribute to establishing contacts with the public, government services, partners and customers.

    This is important: documents for the sponsor

    A company that is concerned about where to find a sponsor for a business should have a sponsorship package prepared. On the one hand, it describes the requirements for the investor, on the other hand, it reflects the advantages for him. To increase the chances of success, make a high-quality presentation folder - this will be your "calling card" in the sponsor search procedure.

    The contract should clearly state the purposes for which the funds will be used. It is necessary to stipulate the possibility of force majeure circumstances and provide for money-back guarantees for such cases. This is especially true for holding any public events for which you need to find a sponsor (concerts, show programs, sports competitions, exhibitions, etc.). It is important to indicate where exactly the money should be transferred - to the account of the sponsored company or to an intermediary.

    What is included in the sponsorship package:

      The name of the project for which sponsorship is required;

      List of those who are the organizer and initiator of the project;

      Description of project support;

      General description of the project;

      Program description (includes scenario, list of activities, plan);

      Budget and calculation of the necessary funds;

      Description of the opportunities and rights of individual groups of sponsors (gradation);

      Demonstration of benefits (calculation of the effect) - how the sponsor's advertising will affect its target audience;

      Standard form of the contract.

    What is included in the presentation folder:

    The folder is a good tool for finding a sponsor. It should contain basic information, concise and attractive:

      A copy of the certificate of state registration;

      Extract from the charter - information about the founders, goals and objectives;

      Right about the activities of the enterprise;

      List of enterprises and individuals providing support to the company;

      Data on publications in the media after the events previously held by the company;

      Photos of events held by your company;

      Information about the company's management and key employees.

    We use sponsors who will help in associating the brand with family values

    Irina Pankratova, head of the representative office of CJSC "Yoshkar-Ola Meat Processing Plant" in the Republic of Tatarstan, Kazan

    The marketing tactics of the company is aimed at drawing attention to TM "Yola". Positioning ourselves as a manufacturer of delicious products of excellent quality, we expect that buyers associate the brand with family values, well-being, healthy children. Therefore, we welcome organizers who are considering where to find a sponsor for their sports competitions, youth holidays and other events that advocate support for children's and family health and sports. In addition, the company finances projects to support family values ​​and traditions, such as the traditional Plow Day (Tatarstan). A few more actions are sponsorship of the Russian Aerobics Championship and the Youth Theater of Fashion. Finally, the plant was a sponsor of the Miss Yola nomination at the beauty contest.

    Remember the main thing, even if there is only a week left before the start date of the events or the time of financing of your enterprise, be confident in yourself and do not lose confidence that negotiations with potential sponsors and investors will be positive. Your motto should be the words: "I will definitely find a sponsor."

    Remember that any kind of sponsorship is good for your finances. When negotiating the terms of project sponsorship, if you are negotiating on behalf of your company, make sure that you can contact your own manager before the final approval of the terms. In addition, you need to have legal facts proving that the sponsor has agreed to fund your project. As a guarantee of partnerships, it is better to require ½ funding before the event or project that the sponsor has agreed to pay is held.

    Information about the author and company

    Vera Ivanova, General Director of the May Zhuk company, Perm. Advertising group "Maybug". Field of activity: development of advertising materials, organization of advertising and PR campaigns, events. Number of staff: 10. Participation in professional associations: member of the Association of Communication Agencies of Russia. Achievements: one of the top three advertising agencies in the Perm Territory (according to the company's own estimates), winner of the Yellow Tomato advertising festival.

    Irina Pankratova, head of the representative office of CJSC "Yoshkar-Ola Meat Processing Plant" in the Republic of Tatarstan, Kazan. CJSC "Yoshkar-Ola Meat Processing Plant" produces 300 types of meat products. It supplies products to 56 cities of Russia, cooperates with leading retail chains. It has its own trading network of 32 stores in Yoshkar-Ola. The number of employees is one thousand people. In 2007, the company's turnover exceeded 1 billion rubles.

    Irina Zenina, Head of Marketing and Advertising Department, Pelican-Avto, Moscow. Pelican-Auto is an official dealer of Nissan and Skoda brands. Main activities: trade in cars and spare parts, provision of car repair services. The company sells more than 400 cars of both brands every month, on average, more than three thousand car owners come to Pelican-Auto for service maintenance per month. The company employs more than 500 employees.

    Viktor Novochenko, Marketing Director of CJSC Trading House ZIL, Moscow. AMO "ZIL" produces trucks and cars, buses. For 90 years of work, ZIL has contributed to the creation of about ten independent factories. Today, the holding includes: the head plant in Moscow (more than 13 thousand employees), Mosavtotest, PenZA (Penza), PZA (Petrovsk), RAAZ (Yaroslavl), RZAA (Ryazan), SAAZ (Smolensk), a trading house "ZIL", "Centrolit" (Kashira).