Daily complex cleaning of apartments
or fast Express cleaning at home is a great way to constantly keep the room clean and fresh for little money.
Outsourced regular cleaning on a contract basis is a truly modern and efficient solution that will help you save your time and money.
The employees of our cleaning company KlinKom have a high level of training, are responsive and attentive.
Washing of windows and stained-glass windows
- the work is laborious, requiring care, diligence and patience.
To quickly and efficiently wash the showcase, you need special detergents and professional skills in their use.
Our employees have received special training and can carry out both ordinary washing of windows and stained-glass windows, as well as high-rise glazing using special Elephant equipment, as well as washing glazing and facades using industrial mountaineering.
We use only modern technologies and equipment, as well as professional detergents, which is the basis for the high quality of our cleaning services.
Modern technologies and equipment, professional detergents, as well as the skill of our specialists guarantee the crystal cleanliness of your windows and showcases, glazing, frames and fittings.
Dry cleaning of carpets, carpets, soft toys
Dry cleaning of carpets:
The highest quality, cleanliness and environmental friendliness are provided by deep wet carpet cleaning:
Stage 1:
vacuum carpet cleaning with a professional vacuum cleaner. In the process of vacuum carpet cleaning, dry particles of dirt and dust are removed from the surface of the carpet;
Stage 2:
preliminary testing of the carpet surface.
This step involves inspecting the carpet surface to determine the appropriate chemical cleaners. Checking, in an inconspicuous area, the reaction of the carpet to the effect of a chemical cleaner;
Stage 3:
cleaning the surface of the carpet with a chemical cleaner.
A chemical cleaning solution is applied to the surface of the carpet using a special rotary machine (mechanical brush), which effectively allows the chemical solution to penetrate deep into the carpet, during the operation of the brush, a foam is created that pushes out and dissolves dirt particles on the surface of the carpet, which ensures deep cleaning of the carpet;
Stage 4: removing dirt and chemical cleaners from the carpet surface. The surface of the carpet is washed with water, with the suction of dirt, cleaning chemicals and water using an extractor machine.
The drying time of the carpet is 8-12 hours, depending on the temperature, humidity, air flow in the room.
Gentle cleaning of blinds:
Dry cleaning blinds can permanently damage the material if the cleaning process has been violated. Therefore, in order to protect customers, we guarantee that their appearance and shape will not be damaged, i.e. there is no deformation of the product during its cleaning.
Using the qualified services of our cleaning company, you will extend the life of your curtains and blinds and keep their original appearance. We recommend that you clean your blinds no more than 2 times per year otherwise the fabric may be damaged.
We use only modern technologies and equipment, as well as professional detergents, which is the basis for the high quality of our cleaning services.
Hard floor treatment (Hard floor cleaning)
Hard floors are:
Stone floors: marble, granite and others;
Vinyl Covers: linoleum, parquet, tile, cork and others.
The processing of hard floors can be divided into two types:
1 . floor cleaning.
2. special processing.
We will deal in order with each type of floor cleaning separately.
1. Floor cleaning is a rather laborious process of removing strong, difficult-to-remove dirt using special machines and chemicals.
In the cleaning company "KlinKom" any surface is cleaned from dirt, grease, machine oil, paint, cement, etc. without any problems. It is also possible polishing those surfaces that allow you to do this. Polishing here means rubbing shiny surfaces - polished marble, granite, glazed tiles to a full shine, that is, removing water stains that could remain after washing these surfaces, for example, like from a mirror.
2. Under the special treatment of hard floors usually understand a set of measures to protect the floor surface from premature early wear of the floors. The protection is made by special polymer coatings that protect the floor from the abrasive action of dirt particles, such as salt, sand, provide an attractive appearance of the floor and allow the treated coatings to be washed with plain water. The polymer coating is applied in two or three layers after deep cleaning and degreasing. Since this protective layer takes over all the impact on the floor, it needs proper care, for example, washing with special compounds, periodic restoration.
If you decide to apply natural stone, then you need to be especially careful with marble. Marble is particularly susceptible to aggressive environments: dirt, water, salts, sand and acids. And its protection is a necessity. There is a method to protect such floors - crystallization or vitrification, which consists in changing the surface of marble and other calcium-containing materials using chemical-mechanical interaction.
spring-cleaning
General cleaning is carried out one-time and allows you to put in order your premises or building with pollution of almost any complexity, including cleaning after repair, emergency leak or fire.
spring-cleaning is carried out by a team of 1-20 employees (depending on the scope of work: apartment, shopping center, hotel, store) under the guidance of a manager.
During the general cleaning of the premises, only professional equipment and chemicals are used that allow you to remove dirt from the surface, easily clean old stains of various origins, restore the surface and apply a protective coating.
The work performed during the general cleaning is individual in each case, but there is a general scheme that determines the cleaning procedure -
Cleaning after a banquet, wedding and corporate party.
Each of you remembers very well those moments when you joyfully and cheerfully held corporate events, banquets in the company's office with all employees and invited guests. Yes, indeed, such an important and responsible event requires a significant amount of money and effort to clean up after everything that happens.
In order for your holiday to be held at the highest level, it is necessary to take into account every detail, including such an important thing as cleaning. Accidentally broken glasses, the remains of confetti or serpentine can overshadow the overall impression of the entire holiday.
Naturally, you can try on your own to restore the overall picture of order and cleanliness that you had before the event. But do not mistakenly assume that this process is on the shoulders of everyone, do not overestimate your strengths. The ideal way out of this situation would be to contact our cleaning company.
Territory cleaning
In the summer, cleaning up the territories includes landscaping, leaf cleaning, planting flowers, vegetation, timely mowing of lawns, pruning, and garbage collection.
Regular maintenance of the territory for snow removal has been developed, which makes it easier to save time for solving this issue during heavy snowfall.
With heavy snowstorms and snowfalls - cleaning is carried out around the clock, after agreeing with the customer. If you decide to contact the specialists of a cleaning company, you will receive a number of special advantages.
The employees of our "CleanCom Cleaning Company" have a high level of training, are responsive to the requirements of the client and are attentive to work.
First, you can fully concentrate on your business, entrusting this care to professionals.
Second - Having specialized equipment, modern companies will carry out garbage collection, snow removal and territory cleaning in a quality and professional manner.
Thirdly, potential visitors to your home or office customers will always pay attention to high-quality cleaning.
The commercial offer plays an important role in the promotion and development of the company.
With a properly drawn up commercial offer, the volume of orders and sales increases, which, accordingly, increases profits.
Varieties of commercial offers
There are two types of them: "cold" and "hot" commercial offer.
- With a "cold" commercial offer, sending is carried out to an unprepared client. In other words, spam is coming. People most often do not experience much enthusiasm for such a mailing, but the main task of a commercial offer is to interest a potential client and get the letter read to the end. The most important advantage of a "cold" commercial offer is its mass character, large audience coverage. However, in practice, the responses are more responsive from commercial proposals received by a specific, specific person.
- The second type of commercial offer is "hot", which is sent at the request of the client himself or with whom negotiations have already been conducted. Increasingly popular in recent years is the commercial offer, designed in the form of a presentation.
The structure of the offer
It is desirable for each company to have its own quotation template.
- Title. It plays a huge role, especially with a "cold" commercial offer. The title should be catchy, intriguing, attract attention as much as possible and make you want to read the letter in its entirety.
- Offer. At this stage, it is necessary to arouse interest in the recipient of the letter with a potential benefit for him so that he continues to read the offer letter.
- Belief. Here you need to convince the client that it is this product (service) that he needs, and he must place the order through the company that sent the letter.
- Limitation. Many people forget about this point, but it is necessary. On a subconscious level, it forces a person to study the product more carefully (with a limited amount of goods in the commercial offer) or immediately navigate the timing (if the commercial offer is valid only for a certain period).
- Next comes the call. It should be short, but strong, calling for specific action.
- Do not forget about contacts, indicate the most complete data.
Try to indicate in the commercial offer reviews on the work of the company, visual images, photographs.
And remember that a well-written commercial offer is already half the success!
Below is a standard form and a sample proposal template, a version of which can be downloaded for free.
A commercial offer for the provision of services is a way to successfully sell the relevant product, because it is necessary to convey information about it to potential buyers.
Let's consider in detail how to correctly draw up a commercial offer using samples as an example.
What is a commercial offer
First of all, a commercial offer is a document. Once it had only a written form, but today it most often has an electronic form.
And the last version is sent, respectively, via the Internet. The content of the document will be a description of the service offered and its benefits.
In this, a commercial offer for the provision of a service is similar to a price list with a description and an advertising text.
More precisely, their advantages are combined: a detailed description of the service itself, including its cost, and an incentive to act, that is, to purchase. In other words, this is an advertising campaign that fits on a piece of paper.
It should be understood that the recipient of the commercial offer, upon accepting the conditions, concludes an agreement and may present it in the future if the contractor has not completed the work in full.
Offer types
Depending on who exactly the offer is addressed to, it is customary to distinguish two main types of them: personalized and non-personalized.
In simple words, the first is sent to a specific person, for example,. And it contains information designed to attract this particular client in this case, the enterprise).
In the second case, the proposal is intended for an indefinite circle of addressees, and the information in it is of a more general nature.
The main difference between a personalized offer is an individual approach. Therefore, it should be compiled by a specialist who has already communicated with the client personally (commercial director, manager, sales agent) and knows how to “hook” him.
But an offer designed for “everyone” is already a job for an advertising specialist. The purpose of such a document will be not so much to conclude a deal as to draw attention to your company.
The structure of the commercial offer and the features of its design
The standard volume of a commercial offer is one sheet. Which must have:
- Company logo and name. Ideally, a letterhead is used.
- Contacts. By specifying several of their types at once: telephone, e-mail, various instant messengers, you can significantly expand the circle of those interested.
- Title. It usually stands out from the rest of the text in a large font size or bold style.
- Description of the client's tasks that he can solve with the help of the company. For example, services, or freight to deliver their goods.
- The essence of the proposal. In this case, it is better to avoid complex details. They, if necessary, can be placed in applications.
- Information about the company. Namely, those that testify to reliability and conscientiousness (in detail).
- Motivation to action. In this case, to contact the company to conclude a deal.
- Information about the contact person, date and validity of the offer.
As for the execution of the document, the main requirement for it is literacy. Even an impeccable marketing proposal will not be taken seriously if it is illiterate.
Also, the proposal must be written in plain language. It is best to avoid long sentences and complex words. Use professional terms carefully.
Complex fonts, their variety or multi-colored text are also inappropriate. The simpler and stricter the document looks, the greater the chance that it will be read to the end.
It is necessary to highlight the title and, possibly, the main idea. It's nice if the contacts are also different from the rest of the text and placed where they are easy to see.
Also, it would be useful to put down a seal (be it or).
Possible mistakes
Writing a business proposal is a difficult task. And without having the necessary knowledge, it is easy to make a number of mistakes. The most common shortcomings and ways to eliminate them are collected in the table:
How to write an effective business proposal
To begin with, it is worth understanding who may be interested in this service. And then you need to proceed from a few simple rules:
- describe the benefits of services from the client's point of view;
- use the style and language of the professional environment to which the service is oriented;
- include only really important information;
- make the document aesthetically pleasing.
Let's consider all of the above with specific examples.
How to write effective commercial proposals for transportation services
When offering transport or freight services, you need to proceed from the intended audience. So, passengers or citizens who occasionally carry cargo will be interested in discounts. For trading companies, the timing will be more interesting.
But to win a tender for a budgetary organization, an indication of the ratio of price and quality will help, especially when it comes to the services of special equipment. It can also be a plus and offer not only transportation, but also security services along the way.
A valid commercial offer will sound and look something like this:
We offer building services
High competition in this industry dictates special requirements for the offer of construction services. What might be of interest to a potential buyer:
- The possibility of reducing the cost of construction without compromising quality. For example, through the use of materials of own production or the latest technologies.
- Reduced construction time compared to competitors.
- Company reputation. Preferably confirmed by competent sources.
The specifics of the activity will require a special structure of the commercial offer. It can include tables with calculations (as is done in a business plan) or photographs of already completed objects.
This, of course, will increase the volume of the document, but in this case it will rather benefit.
Features of the offer of cleaning services
The offer of cleaning services for organizations and individuals is gradually becoming widespread. Consequently, competition is growing.
To attract customers and encourage them to use the services of a particular company, the commercial offer should include information:
- About discounts for regular customers;
- On the use of environmentally friendly means and technologies;
- About the use of hypoallergenic products, etc.
It is necessary to take into account the difference in the interests of different customer groups. For organizations, this will be a presentable view of the office and savings on the maintenance of their own staff of cleaners.
And for ordinary urban residents - saving their personal time and the safety of chemicals used in cleaning.
If cleaning services are offered in the field of various kinds of disasters, for example, flooding, then the emphasis can be placed on the absence of unpleasant odors and anti-mold treatment.
How to offer legal and consulting services
Perhaps, it is in this area that competition is especially high today.
And to interest a client in the acquisition of legal and consulting services is possible only with a really profitable offer for him. The solution of what tasks of the client will make him become a buyer:
- an increase in the likelihood of a positive decision of the case in court or another instance (but the law prohibits giving a guarantee of this kind to lawyers);
- full support of activities while saving on the maintenance of a full-time specialist;
- competent preparation of documents and a high probability of their adoption in various instances;
- saving time on communication with government agencies, etc.
Beneficial for the client, whether it be an individual or a large company, will be the opportunity to receive part of the services, for example, consulting on any issue, for free.
Unless, instead of high chances of winning a case in courts, there will be chances of successfully passing tax and other audits.
It would be useful to mention the obligatory preservation of confidentiality. Much of the information that accountants deal with falls under the definition of a trade secret.
It is also worth emphasizing the benefits of contacting the company instead of maintaining your own accounting.
A commercial offer, the main purpose of which is to offer services to potential customers, should not only be correctly formatted, but also with textual content to push the client as much as possible to make a call or send you an email.
Of course the number of responses will depend on how you compose. However, the method of presenting information will be one of the decisive factors when a client chooses your company.
Purpose of the offer
The main purpose of the KP for the provision of services will be to show the client that your company is much better than competitors. There are factors that strongly or weakly motivate customers.
One of the biggest motivators is price. Of course, a lower price should not mean a poorer quality of the service provided. If you can afford to make the price lower than the competition, you should do it. It is also necessary to focus on this. For example, if the client has not yet received an offer to perform this service, then he may not know that your price is lower.
In your commercial offer, you can make a comparative table of prices for the service, which will indicate the prices of competitors for a similar service and your price. Accordingly, yours should be the lowest.
Key points to convey to the client
Thus, having decided on the price, you must not forget about the additional quality characteristics of your service, which will undoubtedly influence the choice of the client.
These characteristics include:
Order fulfillment speed;
Quality of work;
Convenience of mutual settlements with clients;
Possibility of receiving discounts.
However, when drawing up a commercial proposal for the provision of services, it is necessary to know the specifics of the business in order to make the right emphasis. Services can be very diverse: construction, legal, transport, security, medical and many others, so the texts will be completely different.
How to hook a client
The interest of the client is very important, because if a person is not interested, most likely he will not even read the proposal.
There are many ways to get a client interested:
Unique design of commercial offer;
Presentation of the commercial offer in person;
Sending an offer by mail.
For example, by sending an offer by mail or handing it in person, you can make a commercial offer with additional useful information for the client, so that it would be stored on his desk, and if necessary, he could immediately call you using the contacts that are in front of him.
Additional information may be:
Accounting services - production calendar;
Legal services - phone for free consultation;
Medical services - website addresses for making an appointment with a doctor online and telephone numbers of clinics;
Car service - a map of the nearest car services.
Thus, by spending a little time and analyzing what your customers need, you can significantly increase interest in the services offered, and literally force the client to call you.
Examples of commercial proposals for the provision of services:
| KP for cargo transportation | |
| KP for the provision of special equipment services | |
Welcome to the business and finance magazine Rabota-Tam.
The popularity of business commercial proposals (BCP) is not unreasonable, if we take into account the performance indicators of such documents. In addition, today search services are simply torn from requests from users of the format: “How to make a commercial offer correctly?”. Actually - no way.
Yes, because the commercial offer is a kind of Olivier salad, which has various cooking options: from sausage with peas to hazel grouse with capers. And each of these recipes is called "wrong" language does not turn.
However, now we still dot the “and” so that you can write an impeccable business proposal in accordance with the high standards of modern marketing art!
Varieties of commercial offers
So, a commercial offer is one of the many types of advertising text that is drawn up in the form of a business letter or official appeal. Due to its simplicity and effectiveness, it is certainly the most popular way to attract the target audience of potential consumers. And also an equally common tool for interacting with regular customers.
Business proposals are of several types:
- "cold";
- "hot";
- standardized.
It should be understood that each of these variants of the CP must be written taking into account the form, structure of the letterhead template, as well as the circumstances and goals that can be set not only by the compiler of the letter, but also by the receiving party.
"Cold" commercial offer
"Cold" commercial offers are sent out impromptu. Therefore, the recipients of such letters are unprepared customers who perceive the CP as spam. But even he can have a response, although the probability of reflection on the part of the recipient is quite small.
Let's simulate the situation. For example, the organizers of the regional sports day did not take care of the purchase of sports uniforms for the participants of the competition. There are only a few hours left before the start of the event. And then, out of nowhere, a letter arrives with the title: "Express delivery of sports uniforms at prices from the manufacturer." This is where a potential client will probably closely study the saving CP, and then place an order.
But this is just an exception to the rule. Everywhere, the fundamental functions of the "cold" KP are reduced to the distribution of interactive advertising. In view of this, you have to arouse consumer interest in reading this document. How to do it:
- Come up with a catchy and catchy headline.
- Emphasize the attractiveness of the CP by correctly compiling the offer.
- Motivate the addressee to take action towards mutually beneficial cooperation with the help of marketing techniques.
We will discuss each of these elements a little later.
Important! An ideal example of a "cold" quotation should not exceed 1 A4 page of printed text only and 2 pages of an illustrated template.
If you have additional information, it is best to state it in a cover letter. And in no case do not write "novels" in the style of Leo Tolstoy, business people simply do not have enough time to read them.
"Hot" - a personal commercial offer
A personalized commercial offer differs from a “cold” one in that the client receives such a document only after an official request or preliminary verbal contact. Those. the guarantee of reading a personal letter is prohibitively high, so the main semantic load should fall on the offer and the motivational component, and the title may be of secondary importance.
In turn, the complexity of drafting "hot" commercial offers is burdened by the need to adjust the text to the individual needs of each customer.
For example, if during a conversation a client was interested in the advantages of your organization over competitors' firms, write about the advantages, allocating the lion's share of the KP form for this structural element.
Standardized commercial offer
In fact, a standardized business proposal is one of the types of "hot" quotation. However, due to its strictly regulated structure and methods of influencing the customer, it falls under a separate type of business letter.
The thing is that a client can attach a standard form to an official request, which limits the compiler in terms of describing goods and services, principles of cooperation, advantages over competitors, etc.
In standardized quotations, dry numbers play a decisive role: value for money, warranty service and contractor experience.
It will not work to write something on your own initiative, because the attached sample form is designed to filter out marketing information that is unnecessary for market monitoring.
In such cases, the only thing you can do is offer the lowest price. It is enough even to make a 1-5% discount in order to have a significant chance of winning the competitive selection.
Covering letter
Above, we have already touched on the topic of the cover letter. It serves as an addition to the business proposal, pursuing the following objectives:
- familiarization with the main document;
- proportional distribution of large amounts of information.
Moreover, the cover letter may contain attachments: price lists, descriptions of the terms of cooperation, invitations to trade shows or any other marketing activities.
Secondly, with the help of an accompanying notice, you can also remind yourself and indirectly encourage the addressee to study the template of the original document.
Quote samples and templates
Better to see once than hear a hundred times. You can't argue with that. Therefore, here you can not do without samples and templates. However, never repeat the classic mistakes of irresponsible authors of commercial offers - 100% copying of information or 50% compilation from two sources. After all, if stolen content is exposed, who then wants to cooperate with a company that has proven itself in this way?